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Review Material for Unit 4

Study both notes packages carefully!

Know the difference between:

  • Horizontal and vertical integration
  • Direct and indirect competition
  • Centralized and decentralized marketing strategies
  • Outsourcing, nearsourcing and insourcing
  • Offshoring and inshoring

Be able to explain the significance of:

  • Branch plants
  • Acquisitions
  • Licensing strategies
  • Competitive advantage
  • Supply chains
  • Containerization

Know examples from class to support your answers.  Review the article package on logistics and these marketing examples used in class:



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