Warning: Creating default object from empty value in /home2/ccuttle/public_html/bbb4m/wp-content/themes/boldnews/functions/admin-hooks.php on line 160

About the Post

Author Information

Review Material for Unit 4

Study both notes packages carefully!

Know the difference between:

  • Horizontal and vertical integration
  • Direct and indirect competition
  • Centralized and decentralized marketing strategies
  • Outsourcing, nearsourcing and insourcing
  • Offshoring and inshoring

Be able to explain the significance of:

  • Branch plants
  • Acquisitions
  • Licensing strategies
  • Competitive advantage
  • Supply chains
  • Containerization

Know examples from class to support your answers.  Review the article package on logistics and these marketing examples used in class:

 

 

No comments yet.

Leave a Reply