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Review Material for Unit 4

Study both notes packages carefully! Know the difference between: Horizontal and vertical integration Direct and indirect competition Centralized and decentralized marketing strategies Outsourcing, nearsourcing and insourcing Offshoring and inshoring Be able to explain the significance of: Branch plants Acquisitions Licensing strategies Competitive advantage Supply chains Containerization Know examples from class to support your answers.  Review […]

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Logistics

  [youtube=http://www.youtube.com/watch?v=Mi1QBxVjZAw] When Shipping Lanes Go in Reverse The New Silk Road [youtube=http://www.youtube.com/watch?v=HOicZ_AgsSA] [youtube=http://www.youtube.com/watch?v=Z2Bs0nqVyqs] [youtube=http://www.youtube.com/watch?v=KGAW6NuKdms]      

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Company Profile Assignment – Updated

Create a multimedia profile of a multinational company. The bigger the company, the more likely you are to find information on that company. Publicly traded companies are easier to research than privately owned. The following information must be included in the assignment. Company Background Information ― Products sold ― Type of company/industry ― Globalization strategy […]

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